CL Spectrum: Patient Happiness is Overrated

Over the last 10 years, I have had the honor of speaking with thousands of eyecare providers across the globe. I like seeing practices that are innovating, and I love hearing the passion of those practitioners. Without exception, they are all super successful both in patient care and in business.

I’m not sure why, but after giving a presentation about innovation or better care, I generally have at least one practitioner come up and share with me how their patients cannot “afford” the technology or treatment. Let me be the first to say that I respect financial situations. When the word “afford” comes up, I always bring up “value.”

Read More: https://www.clspectrum.com/issues/2017/july-2017/contact-lens-practice-pearls

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